Disclaimer vs Disclosure: Key Differences & When to Use Each

Most website owners get disclaimers and disclosures mixed up, but they have different legal functions. Knowing the difference can prevent you from falling into compliance traps. This guide explains it simply.

Disclaimers are most commonly employed to safeguard your website or business from legal liability. For instance, if you’re offering health tips or financial tips on your site, a disclaimer informs users that they need to see a professional before acting on what you say.

On the other hand, disclosures are used to stay transparent with your audience. They let users know if you’re getting paid for promoting a product, using affiliate links, or have any connection with a brand you’re mentioning.

Both are important—but for different reasons. Knowing when and where to use them helps build trust with your visitors and keeps your website legally safe.

Here in this guide, we will describe what disclaimers and disclosures are, when you require them, and how to include them on your website properly.

What is a Website Disclaimer and Why Do You Need One?

Let’s explore the concept of website disclaimers and reveal why they are essential,

Definition & Purpose

A disclaimer is a statement or notice that helps limit liability and clarify responsibilities. It serves several purposes: 

• It reduces legal risk, protecting against possible claims or damages; 
• It explains the intentions behind the content or services; 
• It provides crucial information about what to expect; 
• It sets clear terms of use and responsibilities; 
• It protects rights by limiting others’ liability; 
• and it shifts the responsibility for loss or harm from one party to another.

Common Types of Disclaimers

The following website disclaimers are important for protecting businesses and helping users understand the limits of the information or services provided:

1. Affiliate Disclaimer

This informs users that the website may earn commissions from promoting products through affiliate links.

2. Testimonial Disclaimer

This explains the potential bias of customer testimonials and their credibility.

3. Legal Advice Disclaimer

This states that the legal information provided is not direct legal advice, and the website is not responsible if someone relies on this content as legal guidance. This is crucial for attorneys and legal blogs.

4. Medical Disclaimer

This clarifies that medical information is for general knowledge only and is not a substitute for professional medical advice.

5. Financial Disclaimer

This indicates that the financial information does not guarantee future results, and users should consult a financial advisor. A “Past Performance” disclaimer often states that past results do not guarantee future performance.

6. Product Disclaimer

This protects businesses from liability for the use of their products, including misuse or any injuries that may occur. It often mentions that the seller does not provide any warranties for the items.

7. Copyright Disclaimer

This informs users that the website’s content (text, images, video) is protected by copyright and sets rules for how to use this content.

8. No Responsibility/Liability Disclaimer

This limits liability for any damages that may result from using products or services. It states that the website is not responsible for outcomes from using the app or website.

9. Views Expressed Disclaimer

This is used when experts share personal opinions relevant to their field, clarifying that these views are theirs alone and do not reflect those of their employer.

10. Errors and Omissions Disclaimer

This protects businesses if the website contains any errors or omissions that users rely on to their detriment.

11. Use at Your Own Risk Disclaimer

This is used for products that may be dangerous or risky. It states that the company is not responsible for any injuries that occur during use.

12. Warranty Disclaimers

These protect businesses from liability if their products or services do not meet customer expectations or if they are misused.

13. Confidentiality Disclaimers

Often used in emails, this alerts the recipient that the information is confidential and should not be shared.

14. Offensive Content Disclaimer

This addresses the potential presence of offensive material on the platform.

15. Health and Safety Disclaimers

These are used by companies in risky industries, highlight safety measures, warn about potential hazards, and limit liability in case of accidents or injuries. However, disclaimers cannot exclude liability for death or personal injury caused by negligence.

16. Personal Responsibility Disclaimer

This emphasizes that individuals are responsible for their actions, choices, and belongings

When & Where to Use Disclaimers

A disclaimer is vital for your protection if you run an online business.

1. Websites and Apps: You should display disclaimers on your website or app to protect your business from legal claims. Place them in the footer or header. Many companies also include them in their Terms and Conditions or Privacy Policy.

2. Blogs and Online Content: Use disclaimers to explain that the information provided is for general information only. This helps protect your business if someone relies on the information and faces negative results.

3. Businesses Offering Advice (Financial, Legal, Medical): Include disclaimers stating that the content is not professional advice. This protects your business if someone acts on your advice and suffers losses.

4. Hazardous Industries (e.g., Construction) and Event Planning: Use disclaimers to highlight safety measures, warn about possible dangers, and limit liability if accidents or injuries occur.

5. Gyms: A disclaimer can state that the gym is not responsible for personal belongings.

6. Advertisements: Include disclaimers in the fine print of advertisements to inform the audience.

7. Emails: Add disclaimers to the footers of emails.

8. Podcasts and Videos: Disclaimers are also helpful in podcasts and video content.

9. Platforms that Facilitate User Interaction: A disclaimer is helpful if your platform allows users to interact or share content.

What is a Disclosure Statement, and when is it Required?

Let’s explore the concept of disclosure and its key objectives.

Definition & Purpose

Disclosure is the act of sharing facts or information with the public. It involves revealing new or previously hidden details. In business, disclosure means providing important information about a company to the public on time.

Below are the purposes of the disclosure statement:

• Transparency: To keep customers, investors, and other stakeholders informed with relevant information.  
• Informing Decisions: To give investors and analysts the information they need to make decisions about buying a company’s stock or bonds. This includes both good and bad news, data, and insights about operations.  
• Legal and Ethical Compliance: To follow laws, such as SEC regulations, which require companies to share their financial status, operational results, and management salaries.  
• Building Trust: To be regarded as an important and informative part of engaging with or investing in a company. Good disclosure builds confidence in the business environment.  
• Risk Assessment (Insurance): To provide information about risks to an insurer, which can help determine the premium.

Common Types of Disclosures

Following are some common types of disclosures:

1. Financial Disclosures

These include annual reports (Form 10-K), quarterly reports (Form 10-Q), earnings announcements, and other regulatory filings. They clearly examine a company’s financial health, activities, and cash flow.

2. Conflict of Interest Disclosures

These refer to situations where a person’s personal interests might affect their fairness or responsibilities.

3. Retirement Account Disclosures

These explain the financial rules for retirement accounts in simple terms. They cover topics like who pays into the plan, contribution limits, penalties, and tax status.

4. Loan Disclosures

These outline the terms of a loan, including the interest rate, fees, loan amount, insurance requirements, prepayment options, and borrower responsibilities.

5. Data Privacy Disclosures

These explain how a company collects, uses, and protects user data.

6. Affiliate Disclosures

These inform visitors that a website earns a commission from affiliate links.

7. Sponsored Content Disclosures

These indicate when a sponsor has paid for or influenced content.

8. IFRS 7 Disclosures

These pertain to financial statements and instruments, detailing the importance of financial instruments for a company’s financial position and performance and describing the risks related to them.

9. Risk Disclosures

These highlight potential risks a company might face, such as the unauthorized use of personal data that could harm its reputation.

10. Environmental Disclosures

These show how a company impacts the environment.

11. Political Lobbying Disclosures

These report the expenses and activities related to political lobbying.

12. Executive Compensation Disclosures

These provide information about how much company executives are paid.

Legal & Ethical Importance of Disclosures

Disclosures are essential for legal and ethical reasons because they promote transparency, prevent hidden motives, and build trust.

Legally, disclosures help provide individuals with the critical information they need to make informed decisions.

Failing to disclose important facts can lead to serious consequences, like criminal charges, civil penalties, regulatory fines, legal action, and damage to a company’s reputation.

Ethically, disclosures create trust and show a commitment to honesty and transparency, essential for building confidence in business interactions and investment decisions.

In legal disputes, disclosures allow access to evidence supporting or undermining the parties’ claims.

Disclosures improve fairness, accountability, and integrity across various industries by presenting clear and accurate information.

Why Disclaimer and Disclosures are Important To Your Website

Disclaimer and disclosures are important for making your website clear and legally compliant. Website Disclaimers help protect you from responsibility if someone uses your content and faces problems. Disclosures build trust with your audience. When used correctly, both can strengthen your online presence. Below are some compelling reasons to consider using them:

• Limit Liability: Disclaimers can help reduce your responsibility if someone suffers damages from your content. They act as a protective shield, making you less likely to be held accountable.
• Provide Transparency: Disclaimers and disclosures clarify your content and its purpose.
• Avoid Misunderstandings: A disclaimer can prevent confusion about your content’s meaning and goal.
• Comply with Regulations: Some laws require specific disclosures.
• Build Trust: Showing openness and honesty is essential for gaining your audience’s confidence.
• First Layer of Legal Protection: Legal disclaimers and strong terms and conditions provide your first line of defense by clearly stating your rules.
• Inform Visitors: Disclaimers can tell visitors about important details like copyright information, how often you update the site, and whether you give advice based on personal experience.
• Protect Intellectual Property: A disclaimer should protect your intellectual property, like copyrighted and trademarked material.
• Mitigate Risk: Disclaimers serve as warnings and help reduce risk.
• State Terms of Use: This is your chance to explain how people can use your information and outline your and their responsibilities.

Now that you know the importance of website disclaimers and disclosure statements, you must be wondering how to create one for your website.

We suggest using a privacy policy generator like the WP Legal Pages Plugin, which can create essential legal pages in no time.

Key Differences: Disclaimer Vs Disclosure 

Features	Disclaimer	Disclosure
Purpose & Intent	To limit liability and deny responsibility; to serve as a protective measure against potential legal claims.	To reveal information, ensure transparency, build trust, and ensure accountability.
Legal Implications	Protects against potential legal claims by clarifying boundaries and responsibilities.	Ensures compliance with regulations and prevents hidden agendas.
What They Address	States what a website does not guarantee and advises users about the restrictions of the website’s liabilities.	States what a website’s purpose is and provides users with information about the site.
Placement & Usage	Often in footers, terms and conditions, or specific contexts.	Placed where relevant to the information being disclosed.
Consequences of Not Using Them	Potential legal liability and financial damages.	Loss of user trust and potential legal penalties.
Modern Connotations	Primarily a protective measure designed to address potential legal issues preemptively.	Associated with transparency, honesty, and maintaining trust. Seen as essential for ethical business practices.
Required For	Medical, financial, and legal content	Affiliate marketing, sponsored content
Example	Not professional advice notice	This post contains affiliate links statement

Examples of Disclaimer vs. Disclosure

Blogging & Online Content

• Disclaimer
  • Opinions Disclaimer: State that your opinions or those of guest authors do not reflect your company’s views.
  • Errors and Omissions Disclaimer: Explain that you are not responsible for any mistakes or missing information in your content.
  • No Liability Disclaimer: Clarify that you are not liable for the actions of others who post or share on your site or for content on linked websites.
  • Copyright Disclaimer: Inform users that your website’s content is protected by copyright and explain how they can use it.

• Disclosures:
  • Affiliate Disclosure: Disclose that you may earn a commission if users click affiliate links and make a purchase.
  • Sponsored Content Disclosure: State if you receive payment to promote a product or service in your content.

Business & Marketing

• Disclaimer
  • No Liability Disclaimer: State that you are not responsible for the results of using your app or website.
  • Warranty Disclaimer: Protect your business from liability if your products or services are misused or unmet customer expectations.
  • Earnings Disclaimer: If you mention earnings from your products or services, include a statement about those earnings.
• Disclosures:
  • Affiliate Disclosure: Share any affiliate relationships that may earn you a commission.
  • Testimonial Disclaimer: Address the possible bias in customer testimonials.

Healthcare & Medical Content

• Disclaimers:
  • Medical Disclaimer: State that your information is not medical advice. Recommend users seek professional medical help if needed.
  • Health and Fitness Disclaimer: Warn users to consult a physician, registered dietitian, or certified personal trainer before starting any treatment, diet, or fitness program.
• Disclosures:
  • Typically, you do not need disclosures unless you promote healthcare content for which you are paid.

Finance & Investment

• Disclaimers:
  • Financial Disclaimer: Clarify that the information is not advice or recommendations. State that you do not endorse the products or services mentioned and are not liable for any losses from their use.
  • No Guarantee Disclaimer: Assert that there is no promise of financial success.
• Disclosures:
  • Include information about any potential biases or conflicts of interest when promoting financial organizations.

How to add a disclaimer and disclosure to a website:

Adding a proper disclaimer and disclosure is essential to protect your website legally and maintain transparency with your audience.

Step 1: Identify Which Legal Statements Your Website Needs

Begin by determining what legal notices you require for your website. If you are publishing advice, selling products, or selling brands, you might require a disclaimer. If you are generating revenue from affiliate links or sponsorships, you require a disclosure.

Step 2: Generate the Necessary Text Using a Disclaimer Generator

You don’t need to compose it from scratch. Use a reliable disclaimer generator to create professional-looking legal writing that is perfect for your website. A privacy policy generator, such as the WP Legal Pages plugin, may be helpful.

WP Legal Pages Plugin

WP Legal Pages is a free tool to create and manage your website’s disclosure and disclaimer pages.

With the customized pre-made templates, you can instantly draft a disclosure and disclaimer that actually meets all of your business needs.

WP Legal Pages offers more than thirty-five ready-to-use templates for a wide range of policies, allowing you to create various legal pages for your site.

The plugin includes templates for legal documents like refund policies, terms and conditions, privacy policies, disclaimers & disclosures and many more.

In this article, we will show you the steps for creating an affiliate disclosure. Similarly, with the same steps, you can create one for a disclaimer.

 Installing WP Legal Pages Plugin

Navigate to your WordPress Dashboard and click on Plugins > Add New. 

Search for WPLegalPages in the search bar.

Click on the Install Now Button.

Activate the WP Legal Pages plugin by clicking the Activate button.

Configuring WP Legal Pages Plugin

Once you have activated the plugin, you can access it directly from the Dashboard.

Next, accept the terms of use of the WPLegalPages plugin.

Creating a Pro Account in WP Legal Pages

To generate a disclaimer and disclosure for your website, scroll down from the dashboard and click Create Page.

You will be taken to the guided wizard, so scroll down and click on the Affiliate Disclosure template.

After clicking on the Affiliate Disclosure Pro template, it will ask you to upgrade to WP Legal Pages Pro. So, to upgrade and unlock the pro templates, one of which is Affiliate Disclosure, click on “Unlock 25+ Legal Template”.

You will land on the pricing page, select your preferred plan, and click on Buy Now.

Fill in the personal details, and you can apply a coupon code if you have one.

After filling in the details, click on the Submit button.

After purchasing, you can click the Resume Template button to go back to the Affiliate Disclosure template.

Creating an Affiliate Disclosure Document

Fill in the essential details and click on Next button.

Now you will come across the template preview, you can edit it by clicking Create and Edit.

You can edit the disclosure template if you want, according to your need, and then click on the Publish button.

There you go; you have successfully created an Affiliate Disclosure for your website.

Step 3: Post the Disclaimer to Your Website

After obtaining the disclaimer, place it where visitors can easily notice it. Common locations are the footer of the website, a separate legal or disclaimer page, and even the end of blog posts where advice is provided.

Let’s check the settings of the Compliance tab.

From the plugin’s dashboard, click on Settings.

Once you are in the settings page, click on the Compliance tab.

To access the compliance settings, go to the Add Legal Pages Link to the Footer section and click the Configuration button.

Once you are in the configuration tab, you can enable this option by clicking on the Enabled toggle button.

Click on the drop-down box of Legal Pages and select the pages that need to be added to the footer.

Step 4: Put Disclosures Before Sponsored Content

Disclosures must be put at the beginning of content that contains affiliate links, sponsored content, or paid reviews. This way, you are being truthful to your readers and in compliance with regulations such as the FTC guidelines.

Including these legal notices assists in establishing trust with your readers and insulates your business from potential problems.

You can also change the order of the links using the Links Order feature. (Follow the same steps that are mentioned above and in the same section scroll down and select the link order tab)

Rearrange them before other legal pages.

Best Practices for adding a website Disclaimer and Disclosure Statement

• Keep it clear: Use simple language so everyone can understand your disclaimers. Make sure they cover the right legal points.
• Show disclosures early: Place disclosures at the top of your content, so users see them right away—before they click or read further.
• Stay up to date: Review and update your disclaimers and disclosures regularly to follow current laws and rules.

A well-crafted disclaimer and disclosure not only protect your business—but also build trust with your audience.

FAQ

Conclusion

Understanding disclaimer vs disclosure is essential. Both help inform users but focus on different aspects of transparency and responsibility.

Disclaimers protect website owners from legal issues by explaining their limits and responsibilities. Disclosures build trust by providing information that may influence a user’s choices.

Website owners create a safe online space by using both disclaimers and disclosures. This not only protects their interests but also helps users make informed decisions.

Thus, knowing these key differences is essential for building a trustworthy and legally sound online presence.

If you liked this article, you might also like reading:

• Privacy Policy vs Privacy Notice: What’s the Difference
• DPA vs GDPR: Key Differences That Every Business Should Know
• Difference Between Disclaimer And Privacy Policy & How To Create Them?

Need legally compliant disclaimers and disclosures? The WPLP Compliance Platform helps you generate them in minutes. Get Started Today