• Google Consent Mode WordPress •

Send Visitor Consent Signals to Google Automatically

For WordPress sites running Google Ads or Analytics. WPLP Cookie Consent forwards each visitor’s actual consent choice to Google’s tags, so your campaigns keep measuring what consent allows.

How WP Cookie Consent Handles Google Consent Mode

Google Consent Mode adjusts what Google tags collect based on visitor consent. WP Cookie Consent starts with tags denied, then updates them when visitors respond to the banner.

Google Consent Mode Plugin

No Developer Needed to Turn It On

Consent Mode Integration

Forwards the Visitor's Real Choice to Google

Updates Google's ad and analytics storage signals to match what the visitor actually chose in your banner, not a blanket setting.
A visitor who declines isn't tracked by those tags; a visitor who accepts is tracked normally, once they've answered.
Choose Basic or Advanced Consent Mode. Fully block Google tags before consent with Basic, or enable cookieless pings with Advanced.

Google Consent Mode v2 WordPress

Included Free, Not Held Back for a Paid Plan

Consent Mode v2 support ships with the free WP Cookie Consent plugin, not a feature reserved for a paid upgrade.
Certified as a Google Certified CMP, a certification some competing plugins charge for.
Upgrading to the Compliance Dashboard adds automated scanning and multi-site management, Consent Mode itself doesn't require it.

• Testimonials & Reviews •

Feedback from the WordPress Community

4.7/5 on WordPress.org • Based on 20,000+ active WordPress installs

What our customers are saying

Hear from site owners, agencies and developers who simplified their WordPress legal compliance.

WPLP Cookie Consent is a reliable plugin for cookie consent and legal pages, offering strong performance and responsive customer support when issues arise.

The Cookie banner and Google consent mode seem to work well and I am pleased with the plug-in.

WPLP offers a reliable cookie consent solution backed by exceptional, knowledgeable, and responsive support.

• Clear Answers •

FAQs answering objections

Everything you need to know about google consent mode.

What is Google Consent Mode?

It’s Google’s system for adjusting what Google Ads and Google Analytics collect, based on the consent choice a visitor actually makes. Instead of an all-or-nothing block, Google’s tags read the visitor’s choice and adjust accordingly.

Do I need Google Consent Mode on my WordPress site?

Google requires Consent Mode signals from advertisers running personalized ads or remarketing to visitors in the EEA and UK. Outside that scope, it’s not a legal requirement, but any site sending Google Ads or Analytics data benefits from more accurate measurement once it’s in place.

Is Google Consent Mode support included free with WPLP Cookie Consent?

Yes. Consent Mode v2 support ships with the free, standalone plugin. It isn’t held behind a paid Compliance Dashboard tier, some competing plugins do gate this behind a paid plan.

Do I need a developer to set this up?

No. Consent Mode turns on from the plugin’s own settings, without editing code or Google Tag Manager directly.

What happens if I don't send consent signals to Google?

Per Google’s own documentation, campaigns running personalized ads or remarketing to EEA/UK visitors without consent signals can see reduced audience sizes and gaps in conversion measurement for those visitors, since Google’s tags have no consent status to act on.

Do I still need the WP Cookie Consent banner if I turn on Consent Mode?

Yes. The banner is what asks a visitor for consent and records their choice. Consent Mode is what forwards that choice to Google, the two work together, not as substitutes for each other.

Does this cover Consent Mode v2, not just the earlier version?

Yes, per the current positioning of WPLP Cookie Consent.

• Part Of The WPLP Compliance Platform •

Everything Else WPLP Cookie Consent Handles

Google Consent Mode is one part of WP Cookie Consent. The same plugin also shows the banner, blocks scripts until a visitor agrees, and keeps a consent record in your own WordPress database.

WP Cookie Consent Banner

The banner and script-blocking that Consent Mode's signals are based on.

Cookie Consent Manager

Where every logged consent decision lives, in your own WordPress database.

Compliance Dashboard

Automated scanning and multi-site management, for agencies managing consent across several client sites.

Turn On Google Consent Mode On Your Site Today

Enable Consent Mode inside WP Cookie Consent and start sending visitors’ real consent choices to Google Ads and Analytics, included free, on the plugin you already use.