Usually, these website policies explain what users can expect from the store, when they choose to interact with it or buy something from your store. For e.g. you need to let your visitors know whether you are collecting their information or not and if yes, then how are you using it? The absences of such policies might not generate a high level of trust among customers. And, they might end up choosing your competitors over you.
What Does the Law Say?
- Kind of data collected by the website
- How the data is disclosed or shared
- Process for customers to review and edit the information that the website has
- The effective date of the policy and any changes made since then
If based in the US, there are high chances of you receiving customers from California.
It’s essential to comply with this state law.
Coming to the laws of the UK and Europe, they’re quite similar but broader. So, if your customers are coming down from the UK or Europe, you must make sure that you follow the privacy laws. The European Union has outlined the EU Data Protection Directive 1995. And, states like the UK have applied the same in their native laws. In both of this legislation, business owners must cover the following points.
- Notification to customers whenever their data is being collected
- Personal data should only be obtained or certain and lawful reasons
- Collect data should be up to date and accurate
- Personal data shouldn’t be stored for longer than the necessary time period
- Cautious security measures to protect the data
- No transfer of personal data to a country or territory outside the European Economic Area unless the appropriate level of protection is maintained
Further, even Canadian law is similar to their law comprises the Personal Information Protection and Electronic Documents Act 2000, which requires business owners to:
- Get consent whenever data is collected, used or disclosed.
- Supply products or services to the customers even if the consent is denied.
- Gather information through lawful and fair means.
- Display understandable, readily available and clear information policies.
Ultimately you can use WPlegalPages for creating those policies with just a plugin
It is the Law:
There are innumerable federal and state privacy laws that every website should be complying with. Even if you’ve just published a contact form where visitors are entering their phone number, name, or email address to be in touch with you.
It Saves you Money
Apparently, you stepped into the business world to make a significant amount of money, isn’t it? Hence, you shouldn’t be squandering it by getting stuck with a hefty fee or fines just because you failed to follow the laws.
In 2012, the California Attorney General’s Office specially applied CalOPPA for tablets and smartphones mobile applications, collecting personal information. Several app providers were found violating the laws. And, they were given 30 days either to comply with the rules or submit a fine up to $2500 every time their app was getting a download.
It Established Credibility & Trust:
With a striking increase in corporate data breaches and identity theft issues, online users are way more cautious and interested in safeguarding their personal information than ever before. Hence, savvy customers would demand to know that their data is protected with you.
You should be answering questions like:
- Are you going to resell the data?
- If there is a breach, will you notify the users?
- Is there any way they can opt out of mailings?
With this, you establish trust and credibility among users, and they commit more with you, without any regrets.
Third Parties Require It:
As a consequence of not adhering by this law, you risk the chances of getting sued. Over the period of time SnapChat, Google, Delta Airlines, and many other huge companies had to bear the brunt of not displaying clear privacy policies.