Usually, these website policies explain what users can expect from the store when they choose to interact with it or buy something from your store. For e.g. you need to let your visitors know whether you are collecting their information or not and if yes, then how are you using it? The absence of such policies might not generate a high level of trust among customers. And, they might end up choosing your competitors over you.
What Does the Law Say?
- Kind of data collected by the website
- How the data is disclosed or shared
- Process for customers to review and edit the information that the website has
- The effective date of the policy and any changes made since then
It’s essential to comply with this state laws. Coming to the laws of the UK and Europe, they’re quite similar but broader. So, if your customers are coming from the UK or Europe, you must make sure that you follow the privacy laws. The European Union has outlined the EU Data Protection Directive 1995. And, states like the UK have applied the same in their native laws. In both of this legislation, business owners must cover the following points.
- Notification to customers whenever their data is being collected
- Personal data should only be obtained or certain and lawful reasons
- Collect data should be up to date and accurate
- Personal data shouldn’t be stored for longer than the necessary time period
- Cautious security measures to protect the data
- No transfer of personal data to a country or territory outside the European Economic Area unless the appropriate level of protection is maintained
Further, even Canadian law is similar to their law comprises the Personal Information Protection and Electronic Documents Act 2000, which requires business owners to:
- Get consent whenever data is collected, used or disclosed.
- Supply products or services to the customers even if the consent is denied.
- Gather information through lawful and fair means.
- Display understandable, readily available and clear information policies.
What are the major Ecommerce privacy policies that I need?
Following are the major legal documents that every ecommerce website needs to have for their protection and better user experience:
2.Terms & Conditions
Terms and conditions, as the name suggests, are a set of rules that you will follow for different purposes. They dictate what are allowed on your website and what are not. You need to define everything clearly in detail. There should not be any scope of ambiguity. Generally, terms and conditions of a website contain rules about posting contents, commenting, participating in a discussion or forum etc. In the case of an eCommerce site, it acts as a legal contract between you and your users.
Using a terms and conditions generater plugin is a good idea if you are not familiar with legal policies and terminologies.
3. Return and Refund Policy
A return policy mostly speaks about the terms and conditions of returning a product, for example in how many days or in what condition an item can be returned. A refund policy dictates the terms and conditions of any refunds that the seller offers to the buyers after they return any product. It talks in detail about the terms and conditions of return and refund. Generally, a refund policy contains the following information –
- How many days does a customer have to return a product
- How will he get the refund whether credit or replacement
- Whether you offer refunds for digital products or any in-app purchase
- Who will pay for the shipping to return the product
Here is an article elaborating on WooCommerce returns and refund policies
It is the Law:
There are innumerable federal and state privacy laws that every website should be complying with. Even if you’ve just published a contact form where visitors are entering their phone number, name, or email address to be in touch with you.
It Saves you Money
Apparently, you stepped into the business world to make a significant amount of money, isn’t it? Hence, you shouldn’t be squandering it by getting stuck with a hefty fee or fines just because you failed to follow the laws.
In 2012, the California Attorney General’s Office specially applied CalOPPA for tablets and smartphones mobile applications, collecting personal information. Several app providers were found violating the laws. And, they were given 30 days either to comply with the rules or submit a fine up to $2500 every time their app was getting a download.
It Establishes Credibility & Trust:
With a striking increase in corporate data breaches and identity theft issues, online users are way more cautious and interested in safeguarding their personal information than ever before. Hence, savvy customers would demand to know that their data is protected with you.
You should be answering questions like:
- Are you going to resell the data?
- If there is a breach, will you notify the users?
- Is there any way they can opt out of mailings?
With this, you establish trust and credibility among users, and they commit more with you, without any regrets.
Third Parties Require It:
As a consequence of not adhering by this law, you risk the chances of getting sued. Over the period of time SnapChat, Google, Delta Airlines, and many other huge companies had to bear the brunt of not displaying clear privacy policies.
WPLegal Pages – ECommerce Terms and Conditions Generator
Using this ecommerce terms and conditions generator you can comply with the legal requirements and also build trust of your website visitors.