Everyone who has visited the site has seen the pop-up “This site uses cookies.” These pop-ups are no longer polite notices. They are mandatory compliance checkers driven by global privacy laws. For businesses, the most important cookies are the ones that …
Google Ads Cookies Explained: What They Do & Why It Matters Read more »
With the changing global privacy regulations, managing different consent signals for every region is a headache. To tackle this challenge, the IAB Tech Lab has developed the Global Privacy Platform (GPP), which is a centralized way of standardizing how websites, …
Global Privacy Platform (GPP) & What It Means for Cookie Consent Read more »
Why are cookies and privacy such a big deal today? In today’s world, cookies are the state of the art to keep the internet running and enable analytics, personalization, and digital advertising. In 2002, the Cookie Directive was implemented to …
ePrivacy Regulation Update: Will It Replace the Cookie Directive? Read more »
You have seen many of our articles and videos, in which we present ourselves as all-in compliance solutions. We just don’t say it, but we prove to be that platform. Our platform provides solutions such as a privacy policy generator …
Most websites collect user data for analytics, personalization, or advertising. But not everyone is comfortable being tracked. To give users more control, most browsers offer a Do Not Track (DNT) option that sends a request along with their browsing activity. …
Do Not Track Disclosure Guide for Website Owners Read more »
