Generate Your Linking Policy Now!

Create a clear and effective linking policy to protect and professionalize your site.

• Linking Policy Generator •

Generate a Linking Policy for Your WordPress Website

One linking policy generator for both directions. Tell other sites how they can link to you, and tell your visitors what happens when they click a link that leaves your site. Publish it as a Links Policy, a Linking Policy or an External Links Policy.

• The Basics •

What Is a linking policy?

A linking policy explains how links work on your site, in both directions. It tells other sites how they can link to you, and tells your visitors what changes when they click a link that leaves your site.

When someone uses your logo as a link or frames your pages, you can point to the guideline they ignored.

It also answers the questions people ask: Can I link to your site without asking? Do you recommend the sites you link to? Do you earn money from these links? How do I get my site added or removed?

• Do You Need One? •

If Your Site Links Out or Gets Linked To, Put the Rules in Writing

Blogs and resource pages

You link to sources and tools. Your policy says a link isn't an endorsement.

Affiliate and review sites

Some links earn you a commission. Your policy says so and links to your disclosures page.

Brands that get backlinks

Other sites link to you and use your name. Your policy keeps your logo and trademarks off-limits without permission.

Sites that get link requests

Owners ask to be added or removed. Your policy gives them one email address and tells them what to expect.

• How It Works •

Create Your Linking Policy in Three Simple Steps

Choose what it covers. Answer six questions. Publish.

Choose What It Covers

Pick links to your site, links to other sites, or both. The page title changes to match: Links Policy, Linking Policy or External Links Policy.

Answer and Review

Tell us about affiliate links, link requests, your press page and the link standards you follow. Your business name and contact email fill in from your settings. Read the policy before it goes live.

Publish to WordPress

One click and the page is live. Add it to your footer with your other legal pages. If you use affiliate links, add a disclosure next to those links too.

• Linking Policy Generator •

Every Link Rule Your Site Needs, Written Down

Your site name, your contact email, your choices. Sections you don’t need are removed, so visitors read only the rules that apply.

Links to Your Website

Let Sites Link to You, on Your Terms

Links must be accurate, use descriptive link text, and not suggest you endorse the linking site.
No links to your site from unlawful, hateful or infringing content.
Your logo and trademarks need written permission. Add your press page for approved logos.
No framing. Your pages open as your pages, not inside another site.
Ask for a link to be removed, as a request, not a contract the linking site never agreed to.

External Links Policy

An Outbound Link Disclaimer Visitors Understand

A link isn't an endorsement of another site, its owners, products or views.
You don't control other sites' content, security or privacy practices, and aren't responsible for them "to the extent permitted by law".
Your Privacy Policy stops applying once visitors leave, so they should read the other site's policies.
Optional link standards, such as relevant, accurate and lawful. Publish only the ones you follow.

Linking Policy Templates

Affiliate Links, Link Requests and Reports, Covered

States that some links are affiliate or sponsored links, at no extra cost to visitors, and links to your Affiliate and Advertising Disclosures.
Reminds you to add a disclosure next to affiliate links too. The plugin offers an in-post disclosure block.
Gives site owners one email address to request a link, with no promise to reply to every request.
Explains how to ask you to remove a link to their site, and how readers report a broken or harmful link.

• Policy Preview •

How Your Linking Policy Will Look

A sample Links Policy with every section on. Yours shows only what your site needs.

• Testimonials & Reviews •

Feedback From the WordPress Community

4.7/5 on WordPress.org • Based on 20,000+ active WordPress installs

What our customers are saying

Site owners, agencies and developers on how WP Legal Pages handles their legal pages.

WPLP Cookie Consent is a reliable plugin for cookie consent and legal pages, offering strong performance and responsive customer support when issues arise.

A very good and easy-to-use experience with this plugin. The interface is intuitive, setup is straightforward, and everything works smoothly without any unnecessary complexity.

WPLP offers a reliable cookie consent solution backed by exceptional, knowledgeable, and responsive support.

I had a subscription issue, but the friendly support team resolved it quickly and even refunded the extra monthly payments. Very impressive!

I love this plug-in because it makes it so easy to create a privacy policy with no need for a legal degree.

This plugin made it super easy to create all the legal pages I needed for my small business website. I am really glad I found it – such a time-saver!

• Have Questions •

Linking Policy FAQs

What's the difference between a Linking Policy and an External Links Policy?

A Linking Policy covers links that point to your site. An External Links Policy covers links on your site that lead elsewhere. The Links Policy covers both on one page, and you pick the version in the wizard.

Where should I put my linking policy?

Add it to your footer with your other legal pages. If you have a resources or links page, link it there too.

Can a linking policy stop someone from linking to my site?

Not on its own. People who link to you usually haven’t agreed to your policy, so it sets guidelines, not a contract. To stop a harmful link, such as one that misuses your trademark, get legal advice.

Am I responsible for the sites I link to?

The policy says you don’t control other sites, and limits your responsibility “to the extent permitted by law”. How far that applies depends on where you and your visitors are.

Does the policy cover affiliate links?

Yes. Turn on affiliate links and it adds an affiliate line that links to your Affiliate and Advertising Disclosures page. You still need a disclosure next to each affiliate link.

Do I have to publish link standards?

No. They’re optional. Choose only the standards you actually follow, such as relevant, accurate and lawful.

Can I use this on a government website?

Get specialist advice first. Public bodies have extra rules for choosing links, and the wizard warns you if you say you’re a public body.

Check Your Compliance Score

Run our free compliance audit in 60 seconds without installing anything.

• Know More •

Pages your linking policy links to

Your linking policy points visitors to other legal pages. WP Legal Pages generates those too.

Affiliates and advertising dislosures

Asks EU, UK and Swiss visitors for consent before personalised ads load.

Privacy Policy Generator

Your linking policy tells visitors when your Privacy Policy stops applying. Publish one that matches your site.

terms of use

Sets the rules for using your site, with an outbound link disclaimer that matches your linking policy.

Publish one policy for every link in and out

Answer six questions. Publish one page that covers who can link to you, the links that leave your site, and your affiliate links.