• WPLP vs. iubenda •
Both Write Your Policies. Only One Gives You for Free
iubenda charges per site, caps each plan by pageviews, and keeps its terms generator for plans from $24.99/month. WPLP covers up to 3 sites from $8/month, with a privacy policy, terms, 30+ other legal page templates, and consent logs in your own WordPress database.
WPLP vs. iubenda In 30 Seconds
iubenda is a compliance platform from Milan, used on any CMS. It writes privacy and cookie policies with a lawyer-drafted clause library, updates them when laws change, and runs a cookie banner. Each site needs its own plan, and each plan has a monthly pageview quota.
WPLP Compliance Platform is built for WordPress. One plan covers cookie consent and legal pages for a set number of sites. The free plan logs consent, takes data requests, shows the banner in 50+ languages, and publishes 4 legal pages, terms of use included.
Need auto-updated policies, a whistleblowing tool, or a register of processing activities? iubenda has them. Need a privacy policy and terms for several WordPress sites? WPLP costs a fraction of the price.
How Users Rate Them
WPLP Compliance Platform
- WordPress.org: 4.7/5 (50 reviews)
- Trustpilot: 4.3/5 (17 reviews)
- Active installs: 10,000+
- Best for: WordPress site owners and agencies who need cookie consent, a privacy policy, and terms for several sites on one plan.
iubenda
- WordPress.org plugin: 4.7/5 (389 reviews)
- Capterra: 4.7/5 (190 reviews)
- Active installs (WordPress plugin): 200,000+
- Best for: businesses on any CMS, especially in the EU, that want lawyer-drafted policies and extra GDPR tools like a processing register.
Pricing Side by Side
Both bill monthly or yearly. iubenda prices each site separately, and each plan includes a monthly pageview quota. Past the quota, the banner keeps running and you pay €0.05 per 1,000 extra pageviews. Terms and conditions start at iubenda Advanced. WPLP includes terms of use on every plan, Free included.
WPLP Compliance Platform
iubenda
Free plan
$0, 1 site
$0, 1 site
Entry paid plan
Professional: $8/month or $48/year, up to 3 sites
Essentials: $6.99/month or $71.88/year per site. No terms
Plan with terms
Every plan, Free included
Advanced: $27.99/month or $299.88/year per site
3 sites
Professional: $48/year
Advanced: $899.64/year
10 sites
Business: $72/year
Advanced: $2,998.80/year
25 sites
Agency: $168/year
Advanced: $7,497/year
50 sites
Agency: $312/year
Advanced: $14,994/year, before volume discount
100 sites
Agency: $588/year
Advanced: $29,988/year, before volume discount
Price based on
Number of sites
Number of sites, plus pageviews over quota
Monthly and yearly billing
✓
✓
Money-back guarantee
30 days
14 days
WPLP plan limits
Feature
Free
Professional
Business
Agency
Sites
1
Up to 3
Up to 10
25 / 50 / 100
Cookie scans per month
5
50
Unlimited
Unlimited
Pages per scan
Up to 100
Up to 10,000
Up to 20,000
Unlimited
Banner pageviews per month
Up to 20,000
Up to 100,000
Unlimited
Unlimited
Legal page templates
4
30+
30+
30+
iubenda Plan Limits (per site)
Feature
Essentials
Advanced
Ultimate
Price (yearly billing)
$5.99/month
$24.99/month
$99.99/month
Pageviews per month
25,000
50,000
150,000
Scheduled scans
Monthly
Monthly
Hourly
Service clauses in policy
Up to 20
Up to 30
Unlimited
Languages
1
All
All
Terms and conditions
✕
✓
✓
Every Feature Side by Side
Platform
Feature
WPLP
iubenda
Multisite Dashboard
✓
✓
Remove Branding
✓
✓
(Ultimate only)
AI Powered Compliance Setup
✓
✕
DSAR Automated Processing
✓
✓
(Ultimate only)
Cookie consent features
Feature
WPLP
iubenda
IAB TCF v2.4
✓
Supports IAB TCF v2.2
Export/Import Cookie Settings
✓
✕
DSAR Request Intake
✓
✓
(Ultimate only)
Cookie Scans/month
✓
✓
Banner Page Views
✓
✓
Consent log
✓
✓
Google Consent Mode v2
✓
✓
Revoke Consent
✓
✓
Set cookie banner/popup/widget
✓
✓
Auto detect banner language
✓
✓
Hide cookie banner on specific pages
✓
✕
Do Not Track & Global Privacy Control
✓
✓
Renew user consent
✓
✓
A/B Testing
✓
✓
Script Blocker
✓
✓
Whitelist scripts
✓
✓
Cookie banner templates
✓
✓
Cookie scanner
✓
✓
50+ Languages
✓
Privacy and Cookie Policy Generator: up to 27 languages; Privacy Controls and Cookie Solution (banner): up to 14–15 languages.
Cookie banner geo-targeting
✓
✓
Extended Law Coverage
✓
✓
Auto-Detect Applicable Law
✓
✓
Custom logo
✓
✓
Custom CSS
✓
✓
Schedule cookie scan
✓
✓
Legal Pages & Policy Templates
Feature
WPLP
iubenda
Age Verification Popup
✓
✕
Auto-Updated Policies
Coming soon
✓
Affiliate disclosure (one-toggle notice)
✓
✕
Adult site content
✓
✕
Add legal pages to footer
✓
✕
Announcement banner for legal pages
✓
✕
Show legal pages in popup
✓
✕
Standard Privacy Policy
✓
✓
Terms of Use
✓
✓
Standard CCPA
✓
✓
DMCA
✓
✕
Professional Privacy Policy
✓
✓
Terms and Conditions
✓
✓
(Advanced and up)
Returns and Refunds Policy
✓
✓
Impressum
✓
✓
Professional CCPA
✓
✓
COPPA
✓
✓
Terms (Forced Agreement)
✓
✕
Create Custom Legal Page
✓
✕
GDPR Privacy Policy
✓
✓
Cookie Policy
✓
✓
Blog Comments Policy
✓
✕
Linking Policy
✓
✕
External Links Policy
✓
✕
Facebook Policy
✓
✕
Digital Goods Refund Policy
✓
✕
Affiliate Disclosure (full policy page)
✓
✕
Amazon Affiliate Disclosure
✓
✕
Testimonials Disclosure
✓
✕
Confidentiality Disclosure
✓
✕
Advertising Disclosure
✓
✕
General Disclosure
✓
✕
Earnings Disclosure
✓
✕
Medical Disclosure
✓
✕
Newsletter, Subscription & Disclaimer
✓
✕
Affiliate Agreement
✓
✕
Antispam
✓
✕
FTC Statement
✓
✕
Double Dart Cookies
✓
✕
CPRA - California Privacy Rights Act
✓
✓
About Us
✓
✕
End User License Agreement
✓
✕
Pros And Cons
WPLP Pros
- Terms of use on every plan, Free included. 30+ legal page templates on paid plans.
- One plan covers several sites. $168/year covers 25 sites.
- No pageview meter on Business and Agency plans.
- Consent logs, data requests, 50+ languages, and A/B testing on the free plan.
- Consent records stay in your own WordPress database, with a synced copy in the WPLP web app.
WPLP Cons
- Auto-updated policies aren’t live yet. iubenda has them on every plan.
- WordPress only.
- Fewer installs than iubenda’s WordPress plugin.
- No register of processing activities or whistleblowing tool.
- IAB TCF v2.3, geo-targeting, and cookie policy templates need a paid plan.
iubenda Pros
- Policies built from a library of 2,400+ clauses, updated when laws change, on every plan.
- 200,000+ installs and a 4.7/5 rating on WordPress.org.
- Works on WordPress, Shopify, and other CMSs.
- Ultimate adds hourly scans, consent analytics, consent recovery, a data subject rights tool, a processing register, and a whistleblowing tool.
- Google Consent Mode v2 on every plan, free included.
iubenda Cons
- Priced per site. 10 sites with terms cost $2,998.80/year at list price.
- Every plan has a pageview quota, with a fee for each 1,000 pageviews over it.
- Terms need Advanced. Essentials has 1 language and no geo-targeting.
- Full branding removal and data request handling are on Ultimate only, $99.99/month per site.
- 14-day refund window, against WPLP’s 30 days.
Our Pick: WPLP
If you need a cookie banner, a privacy policy, and terms on WordPress, WPLP does all 3 for less. Terms come free. There’s no pageview meter on Business and Agency. At 10 sites, it’s $72/year against $2,998.80/year on iubenda Advanced.
iubenda is a mature tool with lawyer-drafted policies. It’s the better fit if you need auto-updated policies today, run sites on more than WordPress, or need GDPR record-keeping tools like a processing register.
• Clear Answers •
FAQs answering objections
Is WPLP free like iubenda?
Yes. Both have a free plan for 1 site. WPLP’s free plan includes 4 legal pages (terms of use included), consent logs, a data request form, a 50+ language banner, and the WPLP web app. iubenda’s free plan includes a privacy and cookie policy and a cookie banner, with lower limits.
Does iubenda create terms and conditions?
Yes, on Advanced ($24.99/month per site, yearly) and Ultimate. Essentials and Free don’t include terms. WPLP includes terms of use on every plan.
Which is cheaper?
WPLP, at every site count. With terms, 1 to 3 sites cost $48/year on WPLP and $299.88 to $899.64/year on iubenda Advanced. At 25 sites, it’s $168/year against $7,497/year. iubenda figures are list prices before volume discounts.
What happens if my site gets more traffic?
On iubenda, each plan includes a monthly pageview quota (25,000 on Essentials, 50,000 on Advanced). Past that, you pay €0.05 per 1,000 extra pageviews. WPLP Business and Agency have no banner pageview limit.
Does iubenda update policies when a law changes?
Yes, on every plan. WPLP’s auto-update policies are coming soon to paid plans. WPLP will draft the change and wait for your approval before it publishes.
Do both support IAB TCF and Google Consent Mode v2?
Yes. Google Consent Mode v2 is free on both. IAB TCF needs a paid plan on both.
Where is consent data stored?
WPLP stores consent records in your own WordPress database and syncs them to the WPLP web app. iubenda stores proof of consent in its own consent database.
Can I switch from iubenda to WPLP?
Yes. Install the free WPLP plugins, run a cookie scan, and generate your legal pages in WPLP Legal Pages. Then remove the iubenda plugin and embedded policies. Your iubenda consent history doesn’t carry over, which is normal when you change consent tools. Export it from iubenda first if you need to keep it.