For WordPress sites and agencies running programmatic or contextual ad demand: get IAB TCF v2.3 certified consent signals through the Compliance Dashboard, built on the plugin you already use.
• The Consent Journey •
Give visitors meaningful choices and communicate those choices to participating vedor through a standardized consent framework.
We use cookies to improve your experience and show relevant content.
Your choice is mapped to applicable IAB purposes and standards.
Your preferences are shared with participating vendors and partners.
Vendors use the signal to provide personalized experiences and content.
Connect your free WP Cookie Consent plugin to a paid WPLP Compliance Dashboard tier. The banner switches to a TCF v2.3 certified format, ready for ad platform integrations.
IAB TCF v2.3 Certified Banner
Global Vendor List (GVL) Management
IAB TCF Certification, Paid Dashboard Tier
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• Clear Answers •
Everything you need to know about IAB TCF.
The IAB Transparency and Consent Framework (TCF) is a standard from IAB Europe for collecting and signaling visitor consent to advertising vendors. It gives ad exchanges and ad platforms a consistent, machine-readable consent record instead of a custom banner format each site invents on its own.
No. The free plugin includes Google Certified CMP status at no cost. IAB TCF v2.3 support and certification are available on a paid WPLP Compliance Dashboard tier, starting at $8/month.
They cover different vendors. Google Consent Mode signals consent to Google’s own ad and analytics products. IAB TCF signals consent to the wider list of IAB-registered vendors that many ad exchanges and supply-side platforms read. A site running programmatic ads beyond Google’s own network typically needs both.
 No. IAB TCF v2.3 support connects to the free WP Cookie Consent plugin already installed on your site, through the Compliance Dashboard. There’s nothing to reinstall or migrate.
GDPR itself doesn’t name IAB TCF specifically. Many ad exchanges and supply-side platforms require TCF-formatted consent signals as a condition of running their ads, which is why sites serving programmatic ads to EU visitors often need it. Some ad setups still call for a lawyer’s review of your specific vendor list.
• More Tools •
IAB TCF v2.3 is one part of WPLP’s cookie consent tools. The plugin and Compliance Dashboard also cover the consent banner, cookie categorization, automated scanning, and consent logging.
See the full CMP: banner, Google certification, and cookie categorization in one place.
See every logged consent decision and handle DSARs from one place.
Connect to the Compliance Dashboard for automated scans that catch new tracking scripts.
Upgrade your free WP Cookie Consent plugin to a paid Compliance Dashboard tier. Your existing banner switches to a TCF v2.3 certified format, without a new install.
