Learn about Brazil’s data protection law, its scope, and its impact on businesses handling personal data.
LGPD is Brazil’s General Data Protection Law, designed to protect personal data and regulate how companies collect, store, and process it.
Applies to any business, regardless of location, that processes the personal data of individuals in Brazil.
Transparency, security, data minimization, and user consent are central to LGPD compliance.
Identify whether your business falls under the jurisdiction of LGPD and understand your obligations.
Any company offering goods or services to Brazilian residents or collecting data within Brazil.
Companies that control or process personal data of Brazilian citizens.
Applies to both Brazilian companies and international businesses processing data in Brazil.
Understand the essential requirements to ensure your website aligns with LGPD regulations.
Obtain clear and explicit consent from users before processing their personal data.
Implement robust privacy and data protection policies to safeguard user data.
Provide transparent information on cookie usage and allow users to manage their preferences.
Ensure users can exercise their rights, including access, correction, and deletion of their data.
Discover how our platform simplifies LGPD compliance by automating key aspects of your WordPress website.
Any company offering goods or services to Brazilian residents or collecting data within Brazil.
Companies that control or process personal data of Brazilian citizens.
Applies to both Brazilian companies and international businesses processing data in Brazil.
Enable users to manage their personal data, ensuring their rights under LGPD are respected.
Take the hassle out of compliance and protect your business from legal risks with our all-in-one solution.
The Lei Geral de Proteção de Dados (LGPD) is Brazil’s data protection law that regulates how organizations collect, store, process, and share personal data. It aims to protect Brazilian consumers’ privacy rights and ensure transparency in data handling.
The LGPD applies to:
✔️ Businesses located in Brazil that process personal data.
✔️ Companies outside Brazil that handle the data of Brazilian residents.
✔️ Organizations that collect, store, or process personal data for commercial or other purposes.
If your website targets Brazilian users, you must ensure LGPD compliance, even if your business is based elsewhere.
The LGPD grants Brazilian consumers several key rights:
✅ Right to Access – Consumers can request a copy of their personal data.
✅ Right to Correct – They can request corrections to inaccurate data.
✅ Right to Delete – Users can demand the deletion of their personal data.
✅ Right to Anonymization – Consumers can request that their data be anonymized.
✅ Right to Information – Users must be informed about data processing activities.
✅ Right to Withdraw Consent – They can revoke consent for data processing at any time.
Businesses must process these requests within 15 days to remain compliant.
To comply with the LGPD, businesses should:
✔️ Update Privacy Policies to clearly explain how user data is collected and used.
✔️ Obtain user consent before processing sensitive data.
✔️ Provide a way for users to opt-out of data processing.
✔️ Ensure data security to protect personal information from breaches.
✔️ Appoint a Data Protection Officer (DPO) to oversee compliance.
Failure to comply can result in heavy fines and legal consequences.
The WPLP Compliance Platform simplifies LGPD compliance by offering:
✔️ LGPD-Compliant Privacy Policy Generator – Create a legally compliant privacy policy in minutes.
✔️ Cookie Consent Banner – Ensure users can opt in or out of data tracking.
✔️ User Data Request Management – Automate data access, correction, and deletion requests.
✔️ Consent Logs & Records – Maintain proof of user consent for compliance.
✔️ Automatic Legal Updates – Stay up to date with changes in LGPD regulations.
With WPLP Compliance Platform, businesses can avoid penalties and maintain trust with their users.
Businesses that fail to comply with the LGPD can face:
🚨 Fines of up to 2% of annual revenue (capped at R$50 million per violation)
🚨 Legal action from consumers or regulatory authorities
🚨 Temporary or permanent suspension of data processing activities
To avoid these risks, ensure LGPD compliance with the WPLP Compliance Platform.
Yes! The LGPD requires businesses to obtain clear consent before collecting personal data, including cookies. To comply, websites should:
✔️ Display a cookie consent banner
✔️ Allow users to opt in or out of cookies
✔️ Provide a clear privacy policy detailing data collection practices
The WPLP Compliance Platform makes it easy to set up an LGPD-compliant cookie banner and keep your website legally protected.