Today with intensifying technology and gadgets, privacy concerns, are the most important ones. Making sure your extra sensitive personal information is not leaked. It is one thing you cannot afford to take lightly. You all must have heard of the term ‘cookie’ in the computer world and the new cookie law which has come into existence. So, what is it all about, let’s have a read.
What is a cookie?
Cookies are sort of short term memory for the web. They are stored in your browser and then enable a site to remember little pieces of information between pages or visits. They are widely used to make your web experience more personal, generally viewed as a positive thing.
However, some cookies are meant to collect information across various websites, generating ‘behaviour specific’ profiles of masses. These profiles can then be used to settle on what ads or matter to show you. The EU cookie law highlights this targeting aspect of using cookies. The law is explained further below in detailed.
All about the EU Cookie Law
This law obligates the websites to first gain consent from visitors/viewers to store or repossess any data on a computer, tablet or smartphone.
It began as in EU Directive that was adopted by all EU countries in May 2011. Every country then had to update its laws in order to comply with this one. This means all websites owned in the EU or targeted to EU citizens are now expected to abide by the law.
This law was primarily designed and put out to protect the online privacy, through making consumers aware of how data about them is gathered and used for targeting purpose also giving them a preference of allowing such sharing of information or not.
What does this law means for your business
When a law is stated out publicly, be it any law then, the masses have to comply with it. Similarly, with reference to this law, if you own a website, you will need to make sure it abides with the law and this calls for certain changes in your site.
Non-compliance leads to risk enforcement action from the regulators and in exceptional cases, can result into a paying a fine.
Apart from the enforced action on law breaking, your reputation amidst masses will also be at stake. Today, visitors are well educated and knowledgeable to know if there is something fishy happening with them, shattering your brand value in the minds of consumers. So do not underestimate your visitors, as there are enough evidence that shows how consumers avoid interacting with websites in which they lack a sense of trust.
What can you do about it
Develop and maintain high level of relevancy and trust within the visitors by complying with the cookie law. Think and work on what cookies are relevant to your sites and helpful to you. A cookie audit may help you in it. Ask your visitors if you can use it with them and generate transparency by telling them how you do use these cookies pertaining to them. Give them complete surety about their privacy been totally taken care of.
It is all about morality and ethics when it comes to online world. So, keep your conscience wide awake all along your business and personal way to have a hassle-free journey wherever and whatever it may be.