Collection of visitors’ information for providing customized goods and services forms an important part of a lot of websites.
Keep you policy updated: Internet is a dynamic environment and keeps on changing every now and then. Make sure to reflect any sort of changes by updating your policy regularly and communicate the update to your customers at the earliest.
Follow the policy to the tee: Do not, ever fall prey to deceptive practices. Follow your policy as drafted by it and do not engage in anything that will be contrary to your policies.
Keep the information you gather secure: Your visitors give access to their information only if you assure them about the security of the information. Once assured, you should keep your promise and never disclose or sale private information shared by the visitors.
Do not ask for sensitive information: It would be nice if you refrain yourself from ask extremely personal or sensitive information from your visitors. People are becoming more skeptical to part with excessive private information. If you really need those information, establish your credibility while asking by stating why your need the information and how are you going to protect that bit of sensitive information.
Do not ignore the FTC or state laws: Though there are no clearly stated federal or state laws related to privacy policies, yet you should follow the minimum standards like unfair and deceptive trade practices acts provided by them.